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gauche-adjective    /goʊʃ/ Pronunciation Key - Show Spelled Pronunciation[gohsh]
lacking social grace, sensitivity, or acuteness; awkward; crude; tactless: Their exquisite manners always make me feel gauche.

http://dictionary.reference.com/browse/gauche

They looked down on her, calling her gauche, because the clothes she wore were not the norm at the event.