Thursday word: advert
Dec. 29th, 2016 07:55 am![[identity profile]](https://www.dreamwidth.org/img/silk/identity/openid.png){kind=small}
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1word1dayadvert (ad-VERT) - v., to turn attention (to); to remark or comment, make reference (to).
Almost always used with "to" after it. The first sense is a survival of the root source of advertisement, and so all too appropriate for the season -- advert acquired its current sense in the 15th century, having meant to perceive, to pay heed before that, being derived from Anglo-Norman advertir, from Old French, from Latin advertere, to pay attention, from ad-, toward + vertere, to turn. So an ad is something that makes you turn toward it.
I advert, above, to the annual blizzard of post-holiday commercialism.
---L.
Almost always used with "to" after it. The first sense is a survival of the root source of advertisement, and so all too appropriate for the season -- advert acquired its current sense in the 15th century, having meant to perceive, to pay heed before that, being derived from Anglo-Norman advertir, from Old French, from Latin advertere, to pay attention, from ad-, toward + vertere, to turn. So an ad is something that makes you turn toward it.
I advert, above, to the annual blizzard of post-holiday commercialism.
---L.
